Beyond the Spreadsheet with Robyn D. Jefferson, CPA

According to a 2022 study on cnbc.com, accounting is perceived as the second most boring job in the world, right below data entry. Robyn D. Jefferson, CPA, is on a quest to give our industry's “bad reputation” a makeover.   

 

Robyn singlehandedly built a successful firm on the basis of her personality, and she's here to explain that authenticity — with a focus on entrepreneurship — is the key to attracting the next generation of accountants.  

 

Plus:  

 

• Why it's okay to be selective about your client base  

• What mentorship looks like in 2025 

• The significance of financial literacy in underserved populations