Defining lifetime value and using predictive LTV for paid media | Ido Wiesenberg (Voyantis, Kaltura)

Ido is the co-founder & CEO of Voyantis, an LTV prediction platform powered by AI. Ido is  an entrepreneur with over 15 years of expertise in building growth and marketing teams. Before Voyantis, Ido co-founded Tvinci,  a platform that allows media companies to create personalized, social TV experiences, which was later acquired by Kaltura.

We talk about: 

• Defining LTV for specific companies and the right ways to use payback periods 
• Bidding for audiences relative to their LTV 
• Using predictive LTV models 
• How to operationalize these models in-house or with a partner

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We reference: 

Predictive LTV

Value Based Bidding In-House

Balancing Growth and Profitability

Facebook Predictive LTV White Paper

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Where to find Ido

Ido@voyantis.ai

Ido's LinkedIn Profile

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Where to find Patrick 

Patrick's LinkedIn Profile

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(3:12) Defining LTV and what you want to achieve 

(7:11) Using the right payback periods 

(10:52) The right balance between payback period and profitability 

(14:28) Focusing on high value customers

(16:42) Value based bidding capabilities and being more discriminate with various LTV cohorts 

(19:10) What is predictive LTV and how to use it to optimize for campaigns 

(25:24) How the model works within new privacy structures

(26:47) In-house or using a vendor for these capabilities 

(32:24) Expanding value based bidding to other ad platforms

(35:50) Operational costs of maintaining the model 

(39:37) Measuring marketing profitability

(44:21) Where to find Ido!