How To Juggle Customers and Increase Sales in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

The holidays are coming and you're probably going to be slammed. You know customer service is great, but your crew has got to learn how to juggle more than one customer. You have employees who like to talk to customers for a half-hour, whether they buy something or not. You simply can't afford that. So juggling customers can be taught, and if you are interested, you can look at salesrx.com to find out how I teach a complete system of engaging a customer. But basically, to juggle a customer, right, whoever you're with first, you have to ask for permission to leave. "Excuse me, may I go greet that other person?" And they'll always say, "Yes." You go over, greet the person, "Good morning, feel free to look around and I'll be right back." If the person has a quick question, you can direct them. But if they have something further, say, "I'm with somebody else, but I will be back." And then you come back to the person you were originally with and you say, "So, we were at...", and then you restate where you were in the sale so that that person feels comfortable.

Remember the speed of service goes down with the more people that come in your store. So ask permission to leave. Give them something to do. Or even better, greet the person just walked in the door and then restate where you were when you're juggling customers. And that way you'll build more sales, but more importantly, you'll get better customer service this holiday season.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!