Research Methods: Biases in Research - Response Bias
Management Research

Research Methods: Biases in Research - Response Bias

2022-02-07
Welcome! Last time we talked about the non-response bias. Today, we talk about the opposite - the response bias. Unfortunately, some people are motivated to participate in a survey because of, e.g. their anger or love. Angry customers are always ready to share their experience, whereas those who are satisfied are indifferent or postpone your survey. Your family members are always responding to all your surveys (because they love you). Yet, being unconsciously obliged to respond, they are not obliged to tell...
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