Why Germans Can’t Sell

In this insightful seventh episode of "Tell Me, Dad!", my father shares his return to Germany and his shift into the world of marketing. As he navigated this new career path, he discovered a crucial flaw in many German companies—while they excelled at building top-tier products, they often failed to understand their customers' real needs. This realization opened his eyes to the importance of customer-centric strategies and how product development should align with market demand.

From there, my dad recounts how he applied his marketing expertise to land a major breakthrough—selling a machine to international airlines like United. He shares the strategies he used, the challenges he faced, and the satisfaction of successfully connecting a great product with the right customers. This episode is a deep dive into the power of marketing, understanding customer needs, and the rewards of a well-executed sales strategy.