The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7

2025-10-21

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast). Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns. Today, we’ll walk yo...

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

Today, we’ll walk you through the key pillars of a winning roofing marketing system: the 4R Framework: Reputation, Reach, Resell, Referral starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free Upsell & Cross-Sell Campaign Builder to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2025 and beyond!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up