Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand

In this episode of the podcast Eugene McCormick is joined by Carolyn Manning, Chief marketing and Business Development Officer at Mintz. They address:

• How Mintz is ‘punching above their weight’
• Whether the ‘brand’ matches up to where they are as a firm
• How to begin the process of building a brand
• How to move your brand from being a ‘hidden gem’ to well recognised