From Multifamily to Modern Wiring: Matt Ticknor’s Electric Journey

From high-rise deals to hidden wires, Matt Ticknor shares his journey from institutional multifamily development to founding a niche business replacing knob and tube wiring across the Bay Area. In this candid episode, Bruce Bean talks with Matt about how a twist of fate and a spike in insurance challenges led to his transition from large-scale developments to the nitty-gritty of electrical retrofits.

Matt dives into the implications of California’s insurance policies, why knob and tube wiring has become a real estate deal-breaker, and how his company has stepped up with innovative, efficient rewiring solutions. They discuss why insurance companies are dropping properties with outdated wiring, what it means for buyers and sellers, and how Junction Properties is solving this growing problem.

Key Takeaways:

• The surprising origin of Matt’s pivot from multifamily to electrical work

• Why knob and tube wiring is now a major real estate obstacle

• The role of Proposition 103 and its effect on the insurance crisis

• How Matt’s company makes “Swiss cheese” homes beautiful again

• Marketing insights and how he’s building a brand on Instagram

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