Getting more conversions from your B2B blog isn’t just about driving traffic—it’s about attracting the right audience, creating content that speaks to their needs, and optimizing every step of the journey.
A well-structured content strategy can turn your blog into a consistent source of leads and revenue. In this episode, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He walks through how to define your ideal customer profile (ICP), prioritize high-value keywords, and structure content that actua...
Getting more conversions from your B2B blog isn’t just about driving traffic—it’s about attracting the right audience, creating content that speaks to their needs, and optimizing every step of the journey.
A well-structured content strategy can turn your blog into a consistent source of leads and revenue. In this episode, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He walks through how to define your ideal customer profile (ICP), prioritize high-value keywords, and structure content that actually converts. Bill also dives into link-building strategies that drive authority, how to update existing content for better performance, and the key traits of brands that consistently win with content marketing.
Bill Gaule is an SEO and content marketing expert from Waterford, Ireland, with over 8 years of experience helping B2B and SaaS companies scale through tailored strategies. As the co-founder and SEO director of SERPsculpt, Bill has worked with over 100 clients, focusing on creating high-quality content that drives consistent leads and real business results.
Timestamp:
00:00 Intro
00:27 Bill Gaule’s Background
00:53 How to Prepare Before Starting a Campaign
02:28 What Is ICP (Ideal Customer Profile) and Why It Matters
04:11 How ICP Shapes Your Content Marketing Strategy
05:49 Traditional Keyword Research vs. Modern Approaches
08:26 Keyword Research When You Have No Competitors
10:32 How to Prioritize the Best Topics and Keywords
12:59 Using Intuition to Select High-Impact Keywords
14:26 Middle vs. Bottom-Funnel Keywords: What to Focus On
18:22 Writing Process After Keyword Research: What Works
21:44 How to Decide What Content to Include
24:26 Content Editing and Review Process for Better Results
25:49 The Best Tools for Editing and Reviewing Content
26:16 What to Do After Publishing for Maximum Impact
28:03 Link Building: How to Get the Right Backlinks
29:52 How Often Should You Update Your Articles?
31:24 What Top-Performing Clients Have in Common
32:55 Final Takeaways and Key Lessons
34:05 Connect with Bill Gaule Mentioned Tools
19:31 Microsoft Clarity - https://clarity.microsoft.com/
25:55 Grammarly - https://app.grammarly.com/
Connect with Bill Gaule to learn more about SEO
🔗 LinkedIn: https://www.linkedin.com/in/billgaule/
🔗 Website: https://serpsculpt.com/
#seo #b2bseo #seostrategy #seoconversions #contentstrategy =============================
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