The Evolution Within Techcomms with Scott Abel

Join Cruce Saunders in this podcast episode with Scott Abel, the founder of Content Wrangler. Discover the importance of content strategy and its role in driving unified customer experiences. Scott shares his strategies for implementing content reuse, semantics, and intelligent structure across enterprise ecosystems. Hear insights about overcoming cultural roadblocks, leveraging APIs and automation, and training new content wranglers. 

 

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