Tasks Over Training | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

As retailers, we all wish we had more time at home, and the problem is, is that when we're home, we just come up with all the tasks we have to get done on our days off. The problem with that is when we get back to our stores, that's what we put in charge of just doing tasks.

I'm here to tell you that tasks aren't going to make you more money, but training will. Your most important thing you can look at is instead of telling somebody to go do this, you want to train them how and why to give great customer service. You want to come up with a branded shopping experience.

Today I want you to think about fewer tasks, fewer to-do lists, and more of the soft skills of, "How do I engage a customer? How do I build rapport?" Because that is what's going to make you money today, not how neatly something is folded or how you got something from one shelf to another.

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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!