Branded Stories: Imagining a Better Way for brands and creatives with Zachary Slingsby

2022-08-08

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Is branded entertainment the last, best hope of the artist? Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. Zack graduated from Fordham University, received his MFA from the New School and has published in over a dozen creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video. His company is based between Nashville, where he lives, and ...

Is branded entertainment the last, best hope of the artist?

Zachary Slingsby is a writer, short film creator, and founder of

Human Factor Media, an award-winning branded storytelling

company that has worked with leading brands and publishers to

create videos people actually want to watch.

Zack graduated from Fordham University, received his MFA from

the New School and has published in over a dozen creative and

industry publications. He believes the ingredient that makes a

literary story great is the same that makes for a great video.

His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.

This episode is for you if you want to know:

How brands should communicate with the modern world
What is so wrong with commercials?
What is the best path for a creative today?
What is open to them and how should they pursue their dreams?
What is the future of branded entertainment? Where is it going and how should brands position themselves for success?

Connect with Zack

humanfactormedia.co

https://www.linkedin.com/in/zack-slingsby-702461164/

https://www.instagram.com/humanfactormedia/

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