Lexaria Bioscience Corp. (CSE: LXX) (OTC: LXRP) Pursuing an Alternative to Cigarettes Using Proprietary Technology

In a country where the life-threatening risks of smoking are well-known and 22 million smokers want to quit, a milestone agreement between a drug delivery platform innovator and one of the world’s largest producers and marketers of tobacco and cigarettes may offer tobacco users an alternative method of satisfying their needs along with greatly reduced risk.

• The quest for other alternatives to cigarettes has brought Big Tobacco to the door of biotech company Lexaria.
• The bioscience potential for nicotine delivery cannot be ignored and may deliver myriad benefits.
• Lexaria’s proprietary DehydraTECH technology makes the company an ideal partner.

Lexaria Bioscience Corp. (CSE: LXX) (OTCQX: LXRP) has announced that its wholly owned subsidiary Lexaria Nicotine LLC and one of the world’s largest tobacco companies have executed a definitive agreement to pursue innovation in oral, reduced-risk nicotine consumer products using Lexaria’s patented DehydraTECH™ technology. Other tobacco companies are also exploring alternative options for smokers. British American Tobacco Industries (NYSE: BTI) (OTC: BTAFF) is exploring vaping and using the move away from cigarettes to bolster its public image. Philip Morris International Inc. (NYSE: PM) has been campaigning to get international support for alternatives to cigarettes as well as developing its own alternatives, including heating tobacco. And Imperial Brands PLC ADR (OTCQX: IMBBF) (OTCQX: IMBBY) has established a stake in a cannabis biotech company as it explores the options for this alternative drug.