Freddy’s Chris Dull on Creating Irresistible Guest-Driven Experiences

On today’s episode of The QSR Experience Show, Bobby speaks with Chris Dull, President and CEO at Freddy's Frozen Custard & Steakburgers, a vintage-style chain for steakburgers, hot dogs, and other fast-food staples. They discuss how Freddy's keeps their experiences consistent across 480 locations, the importance of having dedicated franchisees, and why the human element is key to their value proposition. They also discuss current trends in QSR, where the industry is going, and advice on how to evolve your brand.

Topics discussed:

 

• The evolution of Chris's career, from climbing the ladder to become the executive vice president at Marble Slab Creamery, to working with a variety of brands at the Global Franchise Group, to taking over as CEO at Freddy's.
• How Freddy's ensures consistent experiences across their 480 locations by finding franchisees that believe in the brand and by investing in exceptional training for their staff.
• Why the human interaction element is a key part of Freddy's value proposition.
• The current trends in QSR, including the need for digital initiatives, tools that help with data analysis, great marketing segmentation, and more.
• Advice for new franchisees, and why they need to focus on their point of differentiation.
• How to reevaluate and evolve your brand, and why you should let your customers drive your changes.
• What the future of the restaurant industry will look like as it focuses more on digital innovation and delivering value.