Sunk Cost Fallacy – Why You Keep Drinking (Even When You Hate It)

2025-05-26

You’re not staying because you love it—you’re staying because you’ve invested too much to leave. Whether it’s your nightly glass of wine, your crumbling relationship, or the identity you’ve built around being a ‘drinker’—this episode uncovers the real reason it’s so hard to walk away: the sunk cost fallacy. We go deep into how your PARTS cling to safety and familiarity, even when it hurts. And we offer a new way forward—one led by your SELF. This episode is a wake-up call, a mirror, and a door to fr...

You’re not staying because you love it—you’re staying because you’ve invested too much to leave.

Whether it’s your nightly glass of wine, your crumbling relationship, or the identity you’ve built around being a ‘drinker’—this episode uncovers the real reason it’s so hard to walk away: the sunk cost fallacy.

We go deep into how your PARTS cling to safety and familiarity, even when it hurts. And we offer a new way forward—one led by your SELF.

This episode is a wake-up call, a mirror, and a door to freedom.

Listen in and ask yourself:

— What are you still holding onto just because you’ve held it so long?

— What would it look like to let go, not in shame, but in love?

— And what kind of life could you build if you stopped letting the past decide your future?

Because you didn’t waste your time—you just spent it.

And now… you get to choose where you invest next.

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