39: Think Fast and Experiment with Tobin Lehman

2021-05-10

Tobin Lehman is the President and Lead Strategist at New North, a B2B digital marketing agency. He is also the author of Ride the Tornado: Continuously Improve Your Marketing Strategy in the Midst of Rapid Change, a marketing playbook that takes the mystery out of marketing. We discuss the impact of new technology on marketing, the RTS marketing framework, and using visuals and analytics to solve marketing problems. Timestamps [01:15] Tobin’s journey into entrepreneurship [02:57] Using visuals and ana...

Tobin Lehman is the President and Lead Strategist at New North, a B2B digital marketing agency. He is also the author of Ride the Tornado: Continuously Improve Your Marketing Strategy in the Midst of Rapid Change, a marketing playbook that takes the mystery out of marketing. We discuss the impact of new technology on marketing, the RTS marketing framework, and using visuals and analytics to solve marketing problems.

Timestamps

[01:15] Tobin’s journey into entrepreneurship

[02:57] Using visuals and analytics to solve marketing problems

[05:45] Design thinking for marketing campaigns

[08:40] Dissecting the RTS marketing framework

[11:51] Building a timeframe for marketing success

[12:50] Assessing the effectiveness of short-term marketing campaigns

[14:42] Tobin’s thoughts on how to successfully launch and market a new book

[17:38] How to leverage marketing campaigns to optimize a fundraising strategy

[20:45] Tobin and his team’s creativity process

[24:50] Spark your creativity through a clarity break

[28:07] The impact of new technology on marketing