Episode 26: Coaching Executives with Mr. Joe

Today we have an exciting guest Joe Leech. Joe is an energetic coach and advisor to CEOs, has a lot of experience working with startups, high growth tech unicorns and Fortune 100 companies. 20 billion $ in revenue go through the products he has worked on, an impressive number. He has a background in psychology, more specifically in neuroscience, was a primary school teacher for some time and has written a book I want to recommend about Design and Psychology: Psychology for designers, a pocket guide. Besides that he is also a great and very entertaining speaker and writer. Today however will focus on C-level questions and how Jobs-to-be-done can help answer them. So, stick around if you want to learn why Jobs-to-be-done is one of the keys to successful C-level strategy.

 

Referenced on the show:

Psychology of Design, Joe Leech

Empowered, Marty Cagan 

Nokia “Burning Platform” memo, Stephen Elop

The Last Blockbuster Netflix documentary