S5E11: How do TRUSTED Companies Price their Products and Services?

This episode draws on my trust research and also my work as a professor of entrepreneurship. Often I ask my students: if a product (or service) costs you $100 to make, how much should you sell it for? This episode will address this question and the relationships between four components: cost, price, perceived value, and real value. In this episode, you will learn that the relationship between every two components determines the company's sustainability, market share, and trustworthiness. In other words, it determines whether customers will buy from it now, buy from it in the future, and whether it will be able to make money.