Branding for Voice Actors: Is It Worth the Investment?

“What is branding worth, and when does the ROI make sense?”

Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.

🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:

• How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition

• The evolution of your personal brand across different niches (explainer videos, documentaries)

• Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging

• When to hire a branding expert and how that decision impacts your demos, website, and client pitch

Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents. 

CONNECT WITH SUSAN HOHMAN

🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com
🖱️ Susan Hohman on Instagram - https://instagram.com/susanhohmanvoiceart
🖱️ Susan Hohman on LinkedIn - https://linkedin.com/in/susanhohmanvoiceover
🖱️ Susan Hohman on YouTube - https://youtube.com/@susanhohmanVO

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook
➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes
➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

KEY TAKEAWAYS

• Branding can be interpreted in various ways.
• A personal brand evolves over time.
• Consistency is crucial for brand identity.
• Brand associations can be built through personal experiences.
• Creating a clear brand story is essential for voice actors.
• Investing in branding can yield a return on investment.
• Branding should reflect your unique value proposition.
• Visual elements like logos and colors contribute to branding.
• Storytelling is a powerful tool in branding.
• Working with a branding expert can clarify your brand message.