Drunk On Social The Symposium-The Three E’s Key To Instagram Success with Ed Stulak -EP 14

2021-07-01

The Three E's Key To Instagram Success How does social media revert back to business? How do you hone in on what your audience wants to see from you on a daily basis and run with it? Jeff and Tristan welcome the first guest to this podcast, Ed Stulak. As a licensed real-estate agent in central New Jersey, he teaches real-estate professionals worldwide about the importance of social media and personal branding. Ed has worked with celebrities and influencers with huge followings and has 50,000 of his own followers on Instagram. You don’t want to miss this! Episode Hig...

The Three E's Key To Instagram Success

How does social media revert back to business? How do you hone in on what your audience wants to see from you on a daily basis and run with it? Jeff and Tristan welcome the first guest to this podcast, Ed Stulak. As a licensed real-estate agent in central New Jersey, he teaches real-estate professionals worldwide about the importance of social media and personal branding. Ed has worked with celebrities and influencers with huge followings and has 50,000 of his own followers on Instagram. You don’t want to miss this!

Episode Highlights:

Ed explains how he got deals through Instagram and how he teaches real estate agents the importance of conversation and the consistency of sharing life along with your business posts.
Due to his brand and social media presence through Instagram, Ed acquired an 180-unit building that he is the listing agent for.
What is the cadence for how often to post on Instagram?
Ed shares how he has studied social media and what attracts consumers. Noting that there are specific categories that consumers gravitate towards, get a lot of virality, and stir engagement, he found a way to incorporate that into his business strategy.
What type of relevant content can you create that others can relate to and share?
Instagram strategies evolve and change. Personal touch is one thing that always has success and never changes.
Tristan shares Brandon Kane’s (social media expert for Taylor Swift and other celebrities) top 3 things to focus on when creating content that echo Ed’s key points.
Do you use content scheduling? What are the benefits and how do you use it effectively?
Ed shares the rhythm for success with Facebook and Instagram posting including reels and IG TV; His connection with Instagram told him the secret to the algorithm.
Can you multi-purpose reels?
Jeff asks for Ed’s opinion on how reels can get so many views in a short period of time and then die so fast?
Instagram realized TikTok’s strategy with video exposure and chose to compete with IG reels. Ed explains how they differ in what their algorithms require for continued exposures.
There are platforms who offer short bursts of exposure and platforms that have longevity. What are the differences?
Jeff asks Ed exactly how he got the 50,000 followers on Instagram. He shares the strategies that he used to achieve each milestone through the years and adapt it as IG changed and evolved.
Thank you to our supportive listeners! As a reminder, Drunk on Social is on its own podcast channel apart from Lab Coat Agents. Be sure to subscribe, follow, and rate Join our Facebook Group to stay connected to all of the latest updates!

Tweetable Quotes:

“Education, emotion, and entertainment- as long as you can hit any of those three E’s in your content, you will be just fine but you have to be consistent with it.” -Ed Stulak
“Instagram is the digital business card of today’s era and will remain for quite a while.” -Ed Stulak
“TikTok is a boost, like an injection of steroids, giving views and exposure quickly.” -Ed Stulak
“Vanity doesn’t sell anything.” -Jeff Pfitzer

Resources Mentioned: