#45 Selling to the Government with Paul Misticawi

A ‘nuts and bolts’ conversation this week with Paul Misticawi.

“Be the expert.  Do the work.  Stop writing novels.”

Paul is the Vice President of Product Line Sales at Iteris, Inc.

What You’ll Get from this Episode:

1. Actionable tips for selling in the government sectors.
2. The difference between leading and pushing.
3. The magic approach to selling.

Listen. Enjoy. Tell Us What You Think Below.