15: Jimmy Hobson — Increasing My Business by $62 Million in Production in 3 Years

Jimmy Hobson is confident in his abilities as a mortgage broker for a reason. 

 

“If you get approval from me, you’re buying a house,” he said. “I’ve had one deal not close since January of 2019.”

 

Things weren’t smooth sailing at first, though. Having supported two kids as a single parent on his jobs as a car and Medicare salesman, he ultimately made the switch and got his license as a broker in 2016. He started generating leads, and at first, “it was ugly.” But the tides did turn. In 2018, he did $11 million in production. In 2019, that number became $37 million, and last year it was $73 million. This year, he’s expecting to bring in between $80-90 million in production — all from his wife’s six-by-six foot craft room.

 

On this episode of the Loans on Demand Podcast, Luke and Jimmy talk about what, exactly, helped him turn those tides and why being a “little rough around the edges” has (literally) paid off.

 

What You’ll Learn:

• Why Jimmy thinks it’s essential as a broker to be “obnoxious” on social media
• How he taught himself the business after a career in car and insurance sales (and how mentors helped)
• Why the “whip effect” is part of what’s made him successful
• And much more!

 

Favorite Quote:

“That’s what frustrates me, is I look at these guys that have 15 to 20 years in this (business), these guys and gals, and they have 1,500 people. I’m like, how are you not doing $100 million a year in your sleep? Why would you pay for ads for more people when you’ve got all the people you need?”

— Jimmy Hobson

 

Connect with Jimmy:

Facebook

LinkedIn

 

Learn more about the Direct to Consumer LO Accelerator here.

 

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

 

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula