Retail Focus 3/22/20 – Writing for E-Commerce; Where Does Retail Go From Here?

In this free-flowing episode, we scrap the rundown and discuss observations surrounding the drastically altered retail landscape, as well as retailers that stand to potentially improve their image post-coronavirus. Our interview guest is Karly Caylor, a performance content writer at VMLY&R, who discusses the research and approach necessary to effectively write for an e-commerce site.