Marketing Technology Podcast by Marketing Guys
Business:Marketing
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 9:
We all know brands that people love: Tesla, Apple, and Starbucks are often mentioned when asked for examples of excellent branding. But how do these companies achieve this and why are they loved so much by customers? Also, these are examples from the B2C world, what can B2B companies do to achieve the same (if even possible)? In this episode, Elias has a chat with Jorge Labadie. He's the owner and strategy director at 37°Celsius Brand Consultancy, based out of Amsterdam, The Netherlands.
Jorge takes us on a branding journey and talks about the following topics:
LinkedIn Jorge: https://www.linkedin.com/in/jorgelabadie/
Website 37°Celsius: https://37celsius.nl/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda
How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data
Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals
How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ
The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom
The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads
Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr
Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir
A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft
How to get 50% return-on-ad-spend using sms in e-commerce - Jason K. Williamson, Founder of E2
How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical
How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen
Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk
How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk
How to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics
How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard
How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert
Marketing automation selection - Akhil Mittal, SVP Global Sales & Marketing of Altudo
How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave
How to: advertise on podcasts - Mike Kadin, CEO of RedCircle
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