“In the age of Kali the Lord incarnates as a devotee, yellowish in color, and is always chanting Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. Although He is Krishna, His complexion is not blackish like Krishna's in Dvapara-yuga but is golden. It is in Kali-yuga that the Lord engages in preaching love of Godhead through the sankirtana movement, and those living entities who are intelligent adopt this process of self-realization.” (Shrimad Bhagavatam, 11.5.32)