This week, we dive into a conversation with Loren Garder from Bergen Plumbing, Heating, & Cooling, exploring his journey as an educator in the trades.
Loren's early collaboration with his brother at Bergen led him to discover his passion for training aspiring tradesmen.
Under his guidance, Bergen's apprenticeship program evolved into the cornerstone of their culture, eventually expanding into the independent Blackhawk School of Apprenticeship, a crucial step for anyone joining Bergen.
The turning point came when Loren’s brother began transitioning the company into an Employee Stock Ownership Plan (ESOP), enabling employees to own a part of Bergen.
This move not only cultivated a sense of ownership among the staff but also significantly enhanced the company culture, fostering a deep-rooted commitment to excellence in service, customer satisfaction, and mastery of their trade.
Tune in to hear Loren discuss how these initiatives transformed Bergen, creating a unified passion and dedication that resonates throughout the company.
A few key takeaways:
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Additional Resources
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👉 Connect with Loren Gardner
LinkedIn: https://www.linkedin.com/in/lorendgardner/
Website: https://apprenticeshipworks.trade
Instagram: https://www.instagram.com/apprenticeship_works/
Facebook: https://www.facebook.com/profile.php?id=61553685544705
Bergen Plumbing, Heating, & Cooling: https://noworrycomfort.com
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The Boost, a podcast for home service contractors.
Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession.
Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.
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