The importance of music on the NBA and The Last Dance

On this edition of the Bulls Talk podcast, Laurence Holmes, Jason Goff, Chris Tannehill, and Jay ILLa discuss the influence of music on the NBA culture.

0:45 Why we are doing this podcast

2:00 Surprised Jordan wasn’t a huge hip-hop fan?

6:00 Why Jordan is still the most referenced basketball player in rap

10:50 How the Jordan brand is much more than a basketball shoe

14:10 The influence of Nike and Jordan brand on hip-hop culture

19:40 The Last Dance and use of music within the documentary

31:00 On Jordan using Kenny Lattimore to get hyped up

35:30 Jay ILLa on what the Bears like to listen to

42:10 On Chicago being ‘cool’ because of Jordan and what it’s like now

47:15 On Jordan being so important to hip-hop culture but not being a fan of it

54:15 On pushback to The Last Dance