Learn or Confirm

Anytime you are in a one-to-one situation where you are looking to persuade your audience to move, it's best to ask questions with genuine curiosity. Especially if you are someone in sales, looking to sell your product or service to a client, this is extremely important. Let's say you just met someone and you think they may be a good fit for your solution. Since you don't know anything about them, your questions will be asked with the purpose to LEARN more about their situation. If you are targeting someone you "know" will be a great customer for your solution, and you finally get a hold of them, your questions would be asked to CONFIRM your assumptions of why you think they would be a great fit for your solution.

Even though your mindset may be different in "learn or confirm," make sure to always ask your questions with genuine curiosity. Don't disguise your advice in the form of a question.

Learn or Confirm - try it the next time you engage your audience in a one-to-one setting.

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