Forecasting the Future of Media with Laura Ellis

In this episode, Laurent Frat sits down with Laura Ellis, Head of Technology and Forecasting at the BBC. They cover a wide variety of topics including the impact of machine learning on journalism, content recommendations, the ethics involved, and projects like C2PA that aim to verify media provenance. Laura shares insights on how the BBC adapts to changing audience habits, tackles misinformation, and the importance of information literacy. The conversation also touches on the evolving role of AI in content creation and how public service media can navigate the rapidly changing landscape.