Get Light Years In Front of the Competition with Database Marketing, Micro-Content & Trust - Part One w/Dobbin Buck

Databases are going to become even more important as a result of the current trends going on in real estate. What are some of the shifts that are driving this new development? How do databases offer us a huge advantage to connect with people and build trust with them? Why is trust going to be more important over the next 5-10 years in turning a database into a community? On this episode, co-founder of GetUWired, Dobbin Buck, joins us to talk about why databases are the new community and how to connect with them.

 

Want to Know Where Greg Harrelson Gets His DATA? 

Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/

 

Takeaways + Tactics

• With so much technology, people now want the freedom to disconnect. As consumers figure out how to disconnect from us, we’re only going to be left with those that trust us.
  
• The conversation consumers want to have is at a very micro-level, specific to their localities and interests.
• When we have a database and we’re connected to it, we’re able to build big data that goes deeper than any other data company.

 

Consumers are interested in micro-content— the kind of content that connects with their specific needs, location and interests. People are going to choose agents who make them feel like they are part of a tribe, and that comes from trust. For us to gain people’s trust, we have connect with them on a deeper level by using intimate data points to communicate. When we gain their trust, we gain their attention. If we’re not building or growing our databases, we could find ourselves locked out of deals.

 

Guest Bio-

Dobbin Buck is the co-owner and Senior VP of business development of GetUWired. To Dobbin, it's all about the GetUWired mission: to make web marketing a friendly and accessible business development resource for all business owners. GetUWired is a full-service Internet marketing firm housing all the skill sets business owners need to fulfill their online marketing dreams. Connect with Dobbin https://www.linkedin.com/in/dobbin-buck-3454a012/ or go to https://www.getuwired.com/ for more information.