PR in the arts with Alex Buchanan

Welcome to episode 9 of season 2 of The Business of Show Business podcast and on today's episode I am joined by PR expert Alex Buchanan.

Alex is a senior publicist at Amanda Malpass PR and has helped countless shows and individuals get the publicity they deserve.

Time stamp:

1:06 Interview starts

3:10 Being on the red carpet

3:5 What is PR

5:45 You can’t guarantee publicity that’s the thing

7:42 "We tend to pitch out people who are right for specific outlets – we look at every individual"

9:17 Alex’s journey into the arts

10:01 "I did want to be a west end star"

10:16 "I found over time something wasn’t quite right"

10:58 "I started to lose the love of performing"

12:13 Alex's thoughts on taking time away from the arts

12:28 Do what you love

13:39 The transitional value of our skills

15:06 "You always have to look presentable as you have no idea who is walking around the building wanting to cast you"

16:06 Skill development

16:16 "You might not know you have a talent until you explore it"

17:02 what advice would you like your younger self to know

18:40 Networking and it’s importance

19:13 "Knowing when to speak and when to absorb"

21: 36 Typical Day in PR

27:00 How to get into PR

27:13 How to make yourself stand out when looking for a job in PR

30:09 The importance of having a website

33:50 Is it a little Devi Wears Prada?

37: 30 Who or what inspires Alex ?

40: 32 Quotes Alex loves

https://www.amandamalpass.com/