Hello May: ”We call ourselves a non-wedding wedding magazine.”

2024-10-30

Welcome to Episode 48 of the Wed.Co Podcast. Today, Toga sits down with Dani, the editor and co-owner of Hello May for a chat about their magazine's journey in the wedding industry, emphasizing what it takes to build and maintain a successful publication throughout the years. Today's episode was filmed at Hazel, which is Audley Dance Halls sister venue. In this episode of the Wed.Co Podcast, Toga interviews Dani, the co-owner and editor of Hello May, discussing the magazine's journey, its unique approach to wedding p...

In this episode of the Wed.Co Podcast, Toga interviews Dani, the co-owner and editor of Hello May, discussing the magazine's journey, its unique approach to wedding planning, and the importance of quality in both content and vendor partnerships. The conversation explores the evolution of print media in the wedding industry, current trends in weddings, and the collaborative nature of the Hello May team. Listeners gain insights into the daily life of a magazine editor and the significance of community engagement in building a successful publication.

In this conversation, Dani discusses the intricate process of producing a wedding magazine, the importance of community engagement through events, and offers valuable tips for couples looking to be featured. She addresses the challenges faced by the wedding industry, particularly in light of economic factors, and emphasizes the significance of advertising and maintaining a strong digital presence. also shares insights into the origins of Hello May and provides practical advice for engaged couples planning their dream wedding.

Takeaways

Hello May was founded to champion creatives in the wedding industry.
The magazine focuses on quality content and aesthetics.
Print media remains important despite rising costs.
Vendor partnerships are selective and by invitation only.
Trends in weddings are evolving towards personalization.
The Hello May team values collaboration and community.
Daily tasks of a magazine editor include content creation and vendor communication.
Hello May aims to be approachable and relatable to its audience.
The magazine supports both readers and vendors equally.
The importance of unique and stylish weddings is emphasized.
The magazine production involves careful planning and selection of content.
Community events are crucial for connecting with couples and vendors.
High-quality photography is essential for being featured in the magazine.
Couples should focus on their unique vision rather than trying to fit a mold.
Investing in advertising can significantly boost business in the wedding industry.
Digital presence, especially on social media, is vital for reaching new audiences.
Hello May has a strong brand recognition in the wedding industry.
Engaged couples should prioritize their wedding elements based on personal values.
Outsourcing tasks can alleviate stress during wedding planning.
Building relationships within the industry enhances collaboration and success.