Building The Box So You Can Step Outside Of It & Building A Brand W/ Wohler & Co

2022-04-12

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E156: Will Wohler is a portrait photographer based out of Portland, Maine. Recently I went really granular looking for a photographer specifically for helping me split my audio brand between the two spaces I work in and Will stood out. We speak to showing your brand and finding that. Will believes that everyone is an artist and needs to find a way to express it so he works to create the space and get that out into the world. We speak through deciding on the piece of industry you love, branding your business or creative, reading people, CRM’s/systems, and even starting a mystery delivers box brand as another business at the end.

E156:

Will Wohler is a portrait photographer based out of Portland, Maine. Recently I went really granular looking for a photographer specifically for helping me split my audio brand between the two spaces I work in and Will stood out. We speak to showing your brand and finding that. Will believes that everyone is an artist and needs to find a way to express it so he works to create the space and get that out into the world. We speak through deciding on the piece of industry you love, branding your business or creative, reading people, CRM’s/systems, and even starting a mystery delivers box brand as another business at the end.

In This Episode We Cover

Figuring out what isn’t your thing
True versions of ourselves
Everyone has an art to live
Live vs studio
The runaway train
Creating the space
Making people feel comfortable
reading body language
Empathy
Branding your business or creative
Making mission statement for anything
CRM’s
Systems
A shield for your time

Quotes

“I feel like everyone is an artists of their passions and purpose. It’s a side of ourselves we only store through our art. The truest version of ourselves and the world needs that.” - Will Wohler

“I like having the box then I can go out of it but I need the box first.” - Will Wohler

“You only have so many hours to make someone feel comfortable enough to create and none of that is taught in school, it’s learned and an art of its own.” - Host Dave Swillum

“If I don’t know who I am I have no idea who I’m supposed to work with or what I can deliver. I need to know who I am first before I can help anyone else.” - Host Dave Swillum

Will’s Links

Will’s Site

https://wohlerandco.com/

Will’s Scout Box Company

https://scoutbox.us/

IG @wohlerandco

Resources Noted In This Episode

Will’s CRM

https://www.17hats.com/

Building A Story Brand by Don Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/ref=sr_1_1?crid=3N531A4YH7VY3&keywords=building+a+storybrand+don+miller&qid=1649726561&sprefix=building+a+story+brand%2Caps%2C146&sr=8-1

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