The Show Must Go On: Digitization of the Sports World

Stephanie McMahon - Chief Brand Officer, WWE

 

Steve Pagliuca - Co-Chairman, Bain Capital

 

Burke Magnus - Executive Vice President Programming and Original Content, ESPN

 

Scott Soshnick (moderator) - Editor-in-Chief, Sportico

 

From engineering interactive viewing experiences to orchestrating virtual drafts, the production value of live sports skyrocketed when watching from home was the only option for most fans. While fans love the new changes, we rarely get a peek behind the curtain at what leagues and teams do to drastically shift their traditional production methods. This panel highlights the behind-the-scenes work of leagues and their broadcast partners to produce engaging live events when confronted with COVID.