”Name-Image-Likeness” Matchmaker

“I would say (to athletes), you know why you get paid?  You’ve got to be able to bring value and sell products.”

Chase Garrett, Founder & CEO, Icon Source

“NIL” – Name, Image, and Likeness” – the idea that “amateur” athletes now get paid for helping to products, has upended amateur sports. Chase Garrett, with a background working with prominent athletes and brands, saw this, and created what I’ve labeled the “Match.com styled marketplace for athletes and brands.”  I was so excited to explore this topic with Chase – what a great conversation!