How to Re-Vamp Your Retail Store With The Right Lighting | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Are you in the dark? Yeah, your business. You know, lighting is one of the most cost-effective things you can do. I find that lighting has come down so much with LEDs and so many new ways you can do it. To light under shelves and you can come up with all kinds of ways that don't cost an awful lot and far as power. And so today, I just want you to look around your store, look at the dark areas, and then look at some of your competitors. Certainly, go look at newer retail concepts, even all the way to newer Verizon or AT&T stores, or to CVS or Rite Aid or Walmart or some of the other ones that have newer stores. And look at how we've been lighting up the aisles in the last few years. Then take that and say, "Maybe I should call an electrician". And then when you do that, then you can light up the aisles and shelves. Because people are attracted by light and dark and dingy stores, telegraph: "There's nothing new going on here".

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