From Concept to Design: Launching a SaaS Product with Alex Pirouz - Episode 63

Launched in 2013, linkfluencer started initially as a service – an online course that helped users optimize business marketing and development resources available through LinkedIn. But ultimately Alex found that his customers required something beyond a three-step mentoring program. They craved community, long-term strategy and, most importantly, support implementing sales plans and measuring for results. After identifying this pain point, Alex partnered with an experienced software developer to design Jayla, a powerful platform that helps SMEs and corporates manage marketing and sales opportunities generated through LinkedIn. This episode of DevReady explores how Alex Pirouz has transformed an entrepreneurial idea from an online service into an end-to-end solution. Topics Covered: ● Optimizing LinkedIn: How linkfluencer morphed from a service to a scalable software. ● The importance of metrics. ● Why 99% of entrepreneurs “suck at execution”. ● How a non-tech founder approached the development/build-out of his Jayla application.