Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm

The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and strategies to succeed.

Much of this competition has come from highly capable and increasingly ambitious regional firms. Our guest joining Charles Cousins on this edition of the CMO Series podcast is someone who has been advancing best practice in this area.

We’re lucky to be joined by Tina Emerson, Chief Marketing Officer at Nexsen Pruet, to hear how their firm is succeeding in its regional market.  

Charles and Tina discuss:

• How to build your understanding of what it takes to drive success in your market
• How the way that law firms market and grow themselves has changed over the last decade or so, and what the competitive landscape for the legal industry looks like now
• What it takes for ambitious mid-market firms to grow in the current market
• How Nexsen Pruet are approaching growth and specific activities that have been particularly successful
• Advice for other marketers looking to succeed in a challenging market