THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact, with Lida Citroën

In this podcast episode, Dr. Jonathan H. Westover talks with Lida Citroën about their book, THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact.

Lida Citroën, author of THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Citroën is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning.

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