20. Why people like your content but don’t buy - part 2

In this episode, we're continuing our exploration of the Voldemort method, a unique approach to creating compelling content that resonates with your audience. Today, we'll focus on the second element: Approach.

Approach in Marketing:

• What is Approach?

  • Approach is how you differentiate yourself and your message in the market.
  • It's your unique method or process that sets you apart from competitors.

• Importance of Approach in Digital Marketing:

  • Crucial for standing out in a crowded digital landscape.
  • Helps establish credibility and build trust with your audience.

• Developing Your Approach:

  • Define your process and give it a catchy name.
  • Break down your method into clear, actionable steps.

• Example: The Match Method

  • Magnetic Map: Understand clients' unique energy using astrology and human design.
  • Align: Refine offers to ensure alignment with goals and values.
  • Target: Attract the right clients using a tailored marketing strategy.

Key Takeaways:

• Be Specific: Provide detailed explanations of your approach to build credibility.
• Be Memorable: Give your method a catchy name to make it memorable and distinctive.
• Show How You Can Help: Highlight how your approach addresses your audience's needs and pain points.

Next Steps:

In the next episode, we'll dive into the third element of the Voldemort method: Angles. Stay tuned to learn how to find the perfect angle for your marketing campaigns and online content.

RESOURCES

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From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

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