Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?

Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?

Why is having a Multichannel perspective vital to your Amazon success?

Where can you get your Amazon advertising checked?

Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.

Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales

Episode Notes:

00:20 - Ryan Flannagan Introduction
00:50 - How a Phenomena Can Affect Amazon Sales
03:15 - Nuanced Media Pivot
03:50 - Conversion Rates

“Amazon generally rewards sales with more sales.” - Scott

04:40 - Amazon Listing Optimization
06:25 - Does Keyword Frequency Matter?
07:25 - Biggest Amazon Marketing Opportunity
08:30 - Hardest Part About E-Commerce
09:30 - Split Testing Amazon Listing
12:10 - Amazon Brand Referral Program
12:30 - Why ACoS Is Old News
14:30 - Transitioning From ACoS to TACoS
15:45 - Were Is Nuanced Media Headed in 2023
17:00 - The Shopify Strategy
18:20 - Getting on Google Shopping
21:10 - Nuanced Media Services

Website: https://nuancedmedia.com/
LinkedIn: https://www.linkedin.com/in/ryanflannagan/
Twitter: RyanFlannagan | NuancedMedia

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