How One Pet Parent’s Frustration Sparked a Revolution in Vet Care

What happens when a frustrated pet parent decides there has to be a better way to care for our furry friends? You get Maya Shaposhnik, the passionate founder behind Vetted, a mobile app that's transforming the way we approach pet health.

In this episode, Maya shares how her experience as a French Bulldog mom—feeling rushed at vet visits and left with more questions than answers—inspired her to flip the script. Instead of pet parents feeling powerless and overwhelmed, Vetted puts them in charge using gamification, habit-building, and vet-designed tools like “Dr. Poop” and “Dr. Weight.”

She talks about the highs, the pivots, the crashes (literally), and the grind of startup life—plus the lessons she's learning as she leads her company through a major growth phase in the U.S. market.

 

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