How to Succeed in Beauty Retail: Amazon & Sephora Insider Tips with Ali Kole, Head of luxury beauty at Amazon

Want to break into the beauty retail space and succeed at Amazon or Sephora? In this episode of The Experts, Dr. Jenelle Kim sits down with Ali Kole, former Head of Premium Beauty at Amazon and a seasoned industry executive with a decade at Sephora. She shares insider knowledge on what it takes to scale a brand in today’s competitive beauty market, from supply chain must-haves to mastering online and in-store retail strategies.

Whether you’re an emerging brand looking to launch or an established company navigating retail partnerships, this episode is full of actionable advice to help you avoid common pitfalls and thrive in the industry.

🔑 What You’ll Learn:

✅ How to succeed as a beauty brand on Amazon vs. Sephora
✅ The biggest mistakes brands make in online and retail distribution
✅ Why supply chain and inventory management matter more than ever
✅ The power of brand awareness outside of Amazon
✅ How luxury beauty brands can win in a promotional-heavy space
✅ What investors look for when acquiring beauty brands

⏰ Timestamps:

00:00 – Introduction: Dr. Jenelle Kim & Ali Kole at BeautyConnect LA
00:30 – Ali’s background: From Sephora to Amazon & leading luxury beauty
02:00 – The role of premium beauty at Amazon & how brands succeed
03:30 – The importance of supply chain & inventory for Amazon brands
05:00 – Why Amazon penalizes brands for being out of stock
06:15 – What beauty brands get wrong about Amazon’s algorithm
07:30 – The power of promotions on Amazon (and why luxury brands hesitate)
09:00 – Why brands should participate in Prime Day & key Amazon events
10:15 – The importance of product pages & visuals for online success
11:30 – How external brand awareness drives Amazon sales
12:45 – The key differences between Sephora, Ulta & Amazon for beauty brands
14:30 – How Ali got into the beauty industry & built her career

🔥 FREE Resources & Links:
📖 Learn more about Ali Kole → Connect on LinkedIn 

🌿 Explore JBK Wellness Labs → jbkwellnesslabs.com
🎓 Dr. Jenelle Kim’s 8 Keys Course → jenellekim.com

📱 Follow Us for More Expert Insights:

🔹 Dr. Jenelle Kim:
📸 Instagram: @drjenellekim
🎥 TikTok: @DrJenelleKim
💼 LinkedIn: Dr. Jenelle Kim

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