Strategic Shifts and Stronger Associations: A Blueprint for Growth and Impact

In this episode, Steven Stout, FASAE, CAE, and Katy Markert sit down with Tracy Ginsburg, Ed.D., CAE, executive director of the Texas Association of School Business Officials. With over 40 years in association leadership, Tracy shares how she helped transform TASBO through strategic planning, legislative advocacy, and a strong focus on member value. She offers insights on overcoming fear around finance, the power of data-informed decisions, and why transparency and teamwork are essential for lasting impact.

This episode is sponsored by Higher Logic.

Better By Association is produced by Association Briefings.