The Truth About Rainmaking with Rick Heyland || Ep 199

In today's episode, we talk with Rick Heyland of CI4Life. Rick is a sales coach who specializes in assisting entrepreneurs who want to aggressively grow their businesses. In this episode, we will discuss his book, what it means to be a real rainmaker, and what it means to create value for your customer first so you can create value for your sales practice. Rick is a Consulting executive with 35 years of experience in helping businesses improve and grow. He retired as COO of his consulting company 5 years ago and has since been consulting B2B entrepreneurs on how to scale their businesses in a self-sustainable way. He is the author of two books: "Live with Purpose- a step-by-step guide to living your best life" and "The Truth about being RainMaker-7 principles for Sales Excellence". Rick is also the host of a podcast, "CI4Life" After listening to today's episode, take this free assessment and see how well you rank as a Sales RainMaker. Everyone that takes the assessment and subscribes to Rick's website will get a free PDF of his book: "The Truth about Being a RainMaker- 7 principles for Sales Excellence". To learn more, visit https://www.valueprop.com/