How to Create Your In-Office Program: Interview with Dr. Michele Summers, ND PPP: 032

You are going to love today's podcast. Where I find practitioners are failing in their business is not creating signature programs. We hear about personal trainers having these big high end programs and nutritionists offer higher end programs. While there are limitations to what we as practitioners can do, but that doesn't mean we can't create a program and by doing that you're going to find that your revenues will come much easier, your patients will be more satisfied, and you'll be able to extend the lifetime properties of every patient that comes into your office. The one thing that new patients love more than anything else is some type of challenge, a cleanse, a detox, or some form of a program so if you don't have one in your office, you are leaving serious money on the table.

Dr. Summers is going to break down exactly how she conducts her in office program (that she also offers online), but because it is basically nutrition and consulting based, there is not a lot of medical intervention involved it is definitely something you could incorporate into your own practice (staying within naturopathic regulations of course). Once a patient gets to a certain point and you just want to keep them on a maintenance  program, offering some type of lifestyle challenge is going to be really valuable to bring patients into your practice, and then as up sells you can definitely offer supplements or add value so you can raise your prices.

Download the checklist steps/to-do's when creating your program!

Maximizedbusiness.ca/officeprogram

Questions I Asked Michele:

1. What was the transition from school to practitioner like for you?
2. Is there a certain niche you market to?
3. What type of patients are more drawn to your practice?
4. Did it take you a long time to gain a referral system with other practitioners in your area?
5. How do you capture those initial leads?

Things You'll Learn From This Episode:

• What led Michele to change her practice into what it is today.
• Why Michele decided to focus on a specific market.
• What benefits Michele has found in creating programs for her patients.
• Why Michele believes it's so valuable for people to have some type of program you can offer.

Connect with Michele:

dr.michele.colon@gmail.com

www.drmichele.com