How Beauty Brands Win in the Digital Age: Insider Secrets from Odore’s Karan Gupta

In this episode of The Experts, Dr. Jenelle Kim and Craig Nandoo sit down with Karan Gupta, co-founder of Odore, a leading platform helping beauty brands like L'Oréal, LVMH, and Estée Lauder build ambassador programs and scale user-generated content (UGC). Karan shares insights into influencer marketing, the power of product sampling, and how brands can leverage community-driven marketing to drive sales. If you're a beauty entrepreneur looking to navigate the evolving digital landscape, this episode is packed with valuable takeaways.

Timestamps:

00:00 – Introduction: Dr. Jenelle Kim & Craig Nandoo introduce Karan Gupta
00:30 – What is Odore? Helping brands scale influencer marketing & sampling
01:20 – The role of UGC in beauty marketing today
02:15 – How Odore started: From LVMH & L’Oréal partnerships to industry-wide adoption
03:10 – The importance of product sampling in beauty sales
04:05 – How brands should approach ambassador programs for growth
05:00 – Digital marketing advice for emerging beauty brands
06:00 – Influencers creating their own brands – does it work?
07:00 – What’s next for Odore? Expanding into fashion, pet care & more
08:00 – Where to find Odore and connect with Karan Gupta

Listen & Watch:

🎧 Apple Podcasts
🎙 Spotify
📺 YouTube

Connect with Us:

📸 Instagram: @odore

📸 Instagram: @DrJenelleKim
🎥 TikTok: @DrJenelleKim
💼 LinkedIn: Dr. Jenelle Kim

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