How to Create a High-Converting Popup

Most ecommerce popups leave money on the table. In this episode, Postscript’s Principal List Growth Strategist, Bryan Dickey, breaks down the exact tactics top Shopify brands use to turn their popups into high-converting, revenue-driving machines.

We cover:

• The difference between Onsite Opt-In and traditional Double Opt-In

• Why email-first popups might be killing your SMS performance

• The #1 metric brands should focus on when measuring popup success

• How to use intro screens and custom properties to personalize SMS flows

• Real-world opt-in benchmarks (hint: 80% vs. 25% 👀)

Whether you’re trying to increase verified SMS subscribers, test new popup designs, or just make the most of your onsite traffic, this is your playbook.