COVID-19 & the Beef Consumer

The impact of the COVID-19 pandemic has been transformative in every corner of the economy. The good news is that consumers are choosing beef more often as they adapt to cooking more at home. Nebraska feedlot manager Buck Wehrbein, 2020 NCBA Federation Division Chair, and Shawn Darcy, NCBA Sr. Dir. of Market Research, answer the Cattlemen’s Call to expand more on the topic.