They Wanted to Do Good But Needed to Do Better - Vegan Marketplace - Shop Like You Give a Damn Interview

“They wanted to do good. But needed to do better”

The tagline for Shop Like You Give A Damn’s upcoming documentary, but also a tagline for so many environmental enthusiasts journey. Shop Like You Give a Damn highlights so many vegan businesses who are on that journey of doing amazing, incredible work, but are constantly striving to do better. In their online marketplace, you can find over 15,000+ different products all from companies looking to produce ethical products for the planet and people.

I interviewed the CEO of Shop Like You Give a Damn, Stephan Stegeman, and as an ethical entrepreneur his mission is to build communities with like-minded individuals who are all looking to make the world a better place. In this interview we talk about all 3 of his mission-driven ventures, and touch on how data is extremely important when evaluating whether a marketing tactic actually is beneficial for a company.

In this video we will cover:

• Stephan’s 3 ventures that all revolve around Veganism
• The Dynamic of Transitioning a Company From One Audience to Another
• The Importance of Having a Founder as the Face of the Company on Social Media
• How Important it is to Gather Data On Whether Social Media Is Impacting Sales
• Why Ranking in Google is Also Important, if not more

Chapters

0:00 - Growing an Ethical Business Without Social Media

1:00 - Intro to Shop Like You Give a Damn, Vevolution and Vegan Entrepreneur’s Network

2:15 - How do you connect people around veganism on Shop Like You Give a Damn?

3:38 - Do you work as a consultant to help brands become more vegan?

4:52 - How do you connect people around veganism for Vevolution?

10:33 - Appealing to multiple audiences

12:10 - What have been your most effective posts for Shop Like You Give a Damn?

17:00 - Assessing Return on Ad Spend (ROAS) for small businesses

17:50 - What has been your most effective posts for Vevolution?

18:39 - What are your goals for Shop Like You Give a Damn in 2022?

20:51 - How can someone reach out to you? (Shoplikeyougiveadamn.com)

Check out Shop Like You Give A Damn’s Website

https://www.shoplikeyougiveadamn.com/

Vevolution:

https://www.vevolution.com/

Vegan Entrepreneurs Network:

https://v-entrepreneurs.com/

GreenBusinessImpact has a series of videos to inspire ecopreneurs to integrate the power of creativity and apply it to their business. If you are interested in scaling your business to the next level, joining a mastermind group of other ecopreneurs all working to apply creativity to their business and double, triple, or even 10x their business growth.

Then signal your interest in the Business Creativity Mastermind by submitting your email in the form: https://bit.ly/GBIcreativitycourse

and we will be in touch soon (:

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